Privacy policy
This Policy applies as between you, the User of this Web Site and the owner and provider of this Web Site. This Policy applies to our use of any and all Data collected by us in relation to your use of the Web Site and any Services or Systems therein.
1. Definitions and Interpretation
In this Policy the following terms shall have the following meanings:
"Account": means collectively the personal information, Payment Information and credentials used by Users to access Material and / or any communications System on the Web Site;
"Content": means any text, graphics, images, audio, video, software, data compilations and any other form of information capable of being stored in a computer that appears on or forms part of this Web Site;
"Cookie": means a small text file placed on your computer by Ltd when you visit certain parts of this Web Site. This allows us to identify recurring visitors and to analyse their browsing habits within the Web Site.
"Data": means collectively all information that you submit to the Web Site. This includes, but is not limited to, Account details and information submitted using any of our Services or Systems;
"": means , ADDRESS;
"Service": means collectively any online facilities, tools, services or information that makes available through the Web Site either now or in the future;
"System": means any online communications infrastructure that makes available through the Web Site either now or in the future. This includes, but is not limited to, web-based email, message boards, live chat facilities and email links;
"User" / "Users": means any third party that accesses the Web Site and is not employed by and acting in the course of their employment; and
"Website": means the website that you are currently using (www.ser-med.com) and any sub-domains of this site (e.g. subdomain.yourschool.com) unless expressly excluded by their own terms and conditions.
2. Data Collected
Without limitation, any of the following Data may be collected:
- 2.1 name;
- 2.2 date of birth;
- 2.3 job title & profession;
- 2.4 contact information such as email addresses and telephone numbers;
- 2.5 demographic information such as post code, preferences and interests;
- 2.6 financial information such as credit / debit card numbers;
- 2.7 IP address (automatically collected);
- 2.8 web browser type and version (automatically collected);
- 2.9 operating system (automatically collected);
- 2.10 a list of URLS starting with a referring site, your activity on this Web Site, and the site you exit to (automatically collected); and
- 2.11 Cookie information (see Clause 10 below).
3. Our Use of Data
- 3.1 Any personal Data you submit will be retained by for as long as you use the Services and Systems provided on the Web Site. Data that you may submit through any communications System that we may provide may be retained for a longer period of up to one year.
- 3.2 Unless we are obliged or permitted by law to do so, and subject to Clause 4, your Data will not be disclosed to third parties. This includes our affiliates and / or other companies within our group.
- 3.3 All personal Data is stored securely in accordance with the principles of the Data Protection Act 1998. For more details on security, see Clause 9 below.
- 3.4 Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Web Site. Specifically, Data may be used by us for the following reasons:
- 3.4.1 internal record keeping;
- 3.4.2 improvement of our products / services;
- 3.4.3 transmission by email of promotional materials that may be of interest to you;
- 3.4.4 contact for market research purposes which may be done using email, telephone, fax or mail. Such information may be used to customise or update the Web Site.
4. Third Party Web Sites and Services
may, from time to time, employ the services of other parties for dealing with matters that may include, but are not limited to, payment handling, delivery of purchased items, search engine facilities, advertising and marketing. The providers of such services do not have access to certain personal Data provided by Users of this Web Site. Any Data used by such parties is used only to the extent required by them to perform the services that requests. Any use for other purposes is strictly prohibited. Furthermore, any Data that is processed by third parties must be processed within the terms of this Policy and in accordance with the Data Protection Act 1998.
5. Changes of Business Ownership and Control
- 5.1 may, from time to time, expand or reduce its business and this may involve the sale of certain divisions or the transfer of control of certain divisions to other parties. Data provided by Users will, where it is relevant to any division so transferred, be transferred along with that division and the new owner or newly controlling party will, under the terms of this Policy, be permitted to use the Data for the purposes for which it was supplied by you.
- 5.2 In the event that any Data submitted by Users will be transferred in such a manner, you will be contacted in advance and informed of the changes. When contacted you will be given the choice to have your Data deleted or withheld from the new owner or controller.
6. Controlling Access to your Data
- 6.1 Wherever you are required to submit Data, you will be given options to restrict our use of that Data. This may include the following:
- 6.1.1 use of Data for direct marketing purposes; and
- 6.1.2 sharing Data with third parties.
7. Your Right to Withhold Information
- 7.1 You may access certain areas of the Web Site without providing any Data at all. However, to use all Services and Systems available on the Web Site you may be required to submit Account information or other Data.
- 7.2 You may restrict your internet browser’s use of Cookies. For more information see Clause 10 below.
8. Accessing your own Data
- 8.1 You may access your Account at any time to view or amend the Data. You may need to modify or update your Data if your circumstances change. Additional Data as to your marketing preferences may also be stored and you may change this at any time.
- 8.2 You have the right to ask for a copy of your personal Data on payment of a small fee.
9. Security
Data security is of great importance to and to protect your Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected online.
10. Changes to this Policy
reserves the right to change this Privacy Policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Web Site and you are deemed to have accepted the terms of the Policy on your first use of the Web Site following the alterations.
11. Contacting Us
If there are any questions regarding this privacy policy you may contact us at info@ser-med.com
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Co-funded by the European Union. Views and opinions expressed are however
those of the author(s) only and do not necessarily reflect those of the
European Union or the European Education and Culture Executive Agency (EACEA).
Neither the European Union nor EACEA can be held responsible for them.
Copyright © 2024
César Valderrama
César Valderrama is a full professor in the Chemical Engineering Department at the Barcelona Tech UPC. Since 2011 he was appointed coordinator at the UPC of the Master in Sustainable Energy of the KIC Innoenergy of the European Institute of Technology (EIT) and since 2020 he is the program director. Since 2023 he is deputy director of the Barcelona East School of Engineering. He has published more than 140 research articles and has received several grants from national and European competitive programs such as H200 and Horizon Europe. His research interest focuses on the analysis of the processes and supply routes of resources for the European energy transition through the recovery and circularity of critical and strategic materials in urban and industrial cycles. He is also developing research in the areas of the analysis of the sustainability of the European economic model and the viability of implementing alternative post-growth models from a transdisciplinary perspective that allow addressing the challenges of the socioeconomic model.
Gabriella Calderari
European Projects Designer and Manager with international experience in the coordination and monitoring of complex projects, with a strong focus on environmental sustainability, circular economy and international cooperation.
Graduated in Law at the University of Bologna, PhD in Energy and Environment at Sapienza University of Rome, PMP® certified, she collaborates with numerous international public and private organizations as project writer, project manager and external monitoring and quality expert.
Sameer Khader
Prof. Sameer Khader is a Full Professor of Electrical Engineering at Palestine Polytechnic University (PPU). He has held various leadership roles, including Dean of Graduate Studies & Scientific Research (2012-2015) and University Academic Provost. In 2010-2011, he was a visiting professor at the University of Hartford, USA. He currently directs the Power Electronics & Signal Processing Research Unit at PPU.
His research focuses on electrical machines, drives, power electronics, renewable energy, smart grids, and engineering education. He has received multiple awards, including the AMIDEAST Teaching Excellence Award (2008), and has published several IEEE papers. Prof. Khader has led multiple international projects, including World Bank and EU-funded initiatives. He is also a certified LabVIEW Associate Developer (CLAD).
Samer Y. Alsadi
SAMER Y. ALSADI. was born in Jenin City, West Bank Palestine in 1971. He received his B.S. and M.S. degrees in power systems engineering from Moscow Power Engineering Institute, Moscow, Russia, in 1996 and a Ph.D. degree in electrical engineering from the same institute, in 2000.
From 2000-2001, he was an Electrical Engineer in the electrical department of Jenin’s Municipal. Since 2001 he has been an Assistant Professor with the Electrical Engineering Department, at Palestine Technical University-Kadoorie. He is the author of some articles. His research interests include renewable energy, power systems, simulation, and analysis. He has been a Professor since 2019, dean of scientific research since 2020, distinguished Professor in 2025, and a senior IEEE member since 2017.
Nesreen Ghaddar
Nesreen Ghaddar is Qatar Chair of Energy Studies, and professor of mechanical engineering at the American University of Beirut. She is also the Director of the Munib and Angela Masri Institute of Energy and Natural Resources at AUB. She joined the University in 1991, and subsequently served as Chair of the Mechanical Engineering Department (2001-2007), coordinator of the Chemical Engineering program and Acting Associate Provost (2008-09), before being appointed Associate Provost in 2009. Dr. Ghaddar’s first academic appointment was as an assistant professor at Kuwait University (1985-90). She obtained her BE (1980) from Kuwait University; and her Master’s (1982) and PhD (1985) in Mechanical Engineering from the Massachusetts Institute of Technology.
The focus of Dr. Ghaddar’s research is computational and experimental heat transfer enhancement for efficient cooling, solar energy applications, energy conversion, personalized ventilation and localized cooling systems, indoor air quality, modeling of moisture and heat transport processes for clothed humans and thermal comfort. Dr. Ghaddar was named a Fellow of the Islamic World Academy of Sciences in 2007 and was elected to the Lebanese Academy of Science in 2009. In 2012 she received the Distinguished Scholar Medal and Certificate for Research Excellence from the Lebanese Council.
Dana Al Batlouni
Dana is a design researcher and the founder of MAJAZ, a design firm dedicated to fostering thoughtful, research-driven solutions across industries. She earned her PhD from the Cardiff School of Art and Design, UK, where her research focused on knowledge creation within university–industry collaborative design projects. Upon returning to Lebanon, Dana set out to advance the integration of design research across sectors, beginning with academic institutions. Her work is grounded in a deep commitment to human-centered design and a systems-oriented perspective, empowering organizations to craft purposeful services and interventions that reflect both the needs of users and stakeholders and the complexities of the broader ecosystem.
Assaad Zoughaib
Assaad Zoughaib is a full professor at Mines Paris, PSL University, where he leads the Energy Master program. He is also adjunct director of Center for Energy, Environment and Processes(CEEP). With a PhD in Energy from Mines ParisTech, his research focuses on applied thermodynamics, energy efficiency, and sustainable industrial processes. He has authored over 120 publications and developed the CERES platform, an open-source tool for optimizing energy recovery in industrial settings. His work integrates methodologies like pinch analysis and exergy optimization to design flexible, low-carbon energy systems. Zoughaib is also the author of "From Pinch Methodology to Pinch-Exergy Integration of Flexible Systems," published by ISTE Press – Elsevier.
Abed Ellatif Samhat
Abed Ellatif Samhat joined the Lebanese University in 2009 and he is the director of the Scientific Research Center in Engineering (CRSI) at the Faculty of Engineering - since 2021. His areas of interest include mobile and wireless networks, IoT, security and applied AI. He is also involved in several capacity building Erasmus+ projects. He received the engineering diploma in electrical and electronics from the Lebanese University, Beirut, Lebanon, in 2000, and the master degree and the Ph.D. degree in computer science from Pierre et Marie Curie University, Paris - France, in 2001 and 2004, respectively. From 2005 to 2008, he was a Research Engineer with France Telecom Group, Orange Labs–Paris, where he was involved in several national and European projects, including ambient networks and Gandalf.
Katiuscia Cipri
Katiuscia Cipri was a researcher and academic in the Department of Mechanical and Aerospace Engineering at Sapienza University of Rome, now external consultant for the same Institution. MSc in Engineering, PhD in Energetic, her primary research areas included cryogenic engineering, renewable energy systems, and sustainable development. With a commitment to academic excellence and interdisciplinary collaboration, Cipri has coordinated multiple European Union-funded projects under the ERASMUS+ and TEMPUS programs. These initiatives, such as JAMILA, DALILA, WESET, ECO-RED, DIEGO and SERMED, aim to develop academic curricula on sustainable energies and the green economy, particularly in collaboration with universities in Africa, the Middle East and Asia. She continues to engage in activities that promote innovation, critical inquiry, and knowledge dissemination within her field.
Carlos Gonzalez De Miguel
Carlos González, PhD is assistant professor with the Electrical Engineering Department at Barcelona Tech UPC. Before joining UPC, he worked as self-employed energy consultant and lecturer on energy markets and innovation methodologies. Previously, he was postdoctoral researcher at ESADE Business School (Spain) on regulatory, market and business analysis for implementing innovative, flexible solutions in the electricity grid. He obtained his PhD from KU Leuven, Belgium, and from the European Institute of Innovation and Technology (EIT) and joined Bausch Datacom NV for implementing the patented short-circuit detection algorithms developed during his PhD. From 2006 to 2010, he was researcher at CITCEA-UPC and developed software to assist the integration of renewables in the grid.
Paolo Venturini
Paolo Venturini, a Mechanical Engineer with a PhD in Theoretical and Applied Mechanics, is an Associate Professor at the Department of Mechanical and Aerospace Engineering at Sapienza University of Rome (Italy). His multidisciplinary research encompasses fields such as multiphase flows, erosion and fouling modelling, turbomachinery, energy systems, biofuels, sustainable mobility, and hydrogen technologies. He develops advanced models to predict erosion and particle deposition in critical systems, including gas turbines, compressors, wind and tidal turbines. His work extends to experimental investigations into the use of vegetable and waste cooking oils as sustainable fuels for internal combustion engines, as well as the potential of biomass gasification for producing hydrogen-rich syngas. Additionally, he focuses on integrating hydrogen-based solutions into energy systems to support decarbonization efforts especially in the energy and transportation sectors.
Ahmad Diab
Ahmad Diab is a development specialist and an energy policy consultant. He is currently serving as a senior research assistant at the Munib and Angela Masri Institute of Energy and Natural Resources at the American University of Beirut (AUB). His work focuses on sustainability, the energy industry and context-aware development. He received is MA in Sociology, MSc in Energy Studies and BE in Electrical and Computer Engineering from AUB.
Sorina Mortada
Dr. Sorina Mortada is a Board Member of the Electricity Regulatory Authority in Lebanon, appointed in October 2025, where she contributes to electricity sector reform and the development of modern regulatory frameworks.
With over 15 years of experience in energy policy, regulation, and sustainable energy systems, she has played a key role in shaping national strategies, legislative frameworks, and market-oriented reforms. She has led high-impact initiatives in renewable energy, energy efficiency, and sustainable cooling in collaboration with international partners, governments, and the private sector. Her expertise includes regulatory design, market analysis, monitoring and evaluation (MRV),
and integrating innovative energy solutions into policy frameworks. Dr. Mortada holds a Ph.D. in Energy from Mines ParisTech and is an Associate Professor at the Lebanese University.
Majd Olleik
Majd Olleik is an Assistant Professor in the Department of Industrial Engineering and Management at the American University of Beirut. He received his Ph.D. in Engineering in 2022 from TU Wien, specializing in electricity and energy economics. His research combines optimization, game theory, simulation, and decision analysis to inform electricity planning, market design, and energy policy in developing and resource-constrained contexts. In addition to his academic work, Majd has provided policy-oriented consulting to international organizations, including the World Bank and the UN-ESCWA, as well as regional governments and international companies.
Saad Maakaron
AUB graduate Y2K, in Mechanical and Mechatronics, Saad co-founded Green Essence in 2006 to specialize in energy efficiency and renewable energy, switching homes, businesses, and institutions towards sustainability in energy. Using solar for new applications, they help in water treatment, water distribution, irrigation, recycling, heating and cooling for agro-industries, among others. Green Essence grew organically bringing the benefits of solar energy to everyone, and helping businesses and individuals all over Lebanon to save, on energy and pollution.